A sister show of Speciality & Fine Food Fair (SFFF), London’s renowned artisan food & drink event, Speciality & Fine Food Asia (SFFA) is Southeast Asia’s Leading trade show for artisan, gourmet and fine food & drink.

The show’s roaring success over the past three years has built a fantastic reputation for itself as one of the prominent business platforms in the food & drink industry. The 5th edition of SFFA will be co-located with Restaurant, Pub & Bar (RPB) AsiaSpeciality Coffee & Tea Asia (SCTA) and Meat & Poultry Asia (MPA), presenting a wider showcase of speciality products from regions all over the world.

Whether it’s unearthing innovative and inspiring products from new-to-market companies in our Start-Up Village or gaining the latest trends from industry experts, SFFA and its co-located shows will allow you to experience the finest products in food & drink in a refreshing and exceptional way.


Programme subjected to changes


Established in 2016, Montgomery Asia is a fully-owned subsidiary of London based Montgomery. It focuses on the growing Asian market, bringing the group’s flagship events to this region as well as developing new trade shows that meet the needs of the Asian market.


Montgomery Exhibitions is a well-established private exhibition organiser with 125 years of history and experience running multiple events across the globe. It has built up a quality international portfolio of Food and Beverage related events in various industries ranging from packaging to food. From the UK to South Africa, Montgomery has developed partnerships and relationships that have stood the test of time. Closer to home, Montgomery Asia are proud organisers of Speciality & Fine Food Asia (SFFA). This artisan trade show has established itself as the must attend event for discovering new trends, expanding businesses and reaching the right buyers. Attracting almost 200 exhibitors from 27 countries in its past edition, SFFA will also co-host the Singapore National Coffee Championships (SNCC) in 2021 with support from the Singapore Coffee Association (SCA).


Sands Expo and Convention Centre is Singapore’s leading MICE venue, featuring 1.3 million sq ft of flexible space, 250 meeting rooms, the region’s largest ballroom and the capacity for 2,000 exhibition booths. In all, the venue at Marina Bay Sands can accommodate up to 45,000 delegates at one time.

Since 2010, the integrated resort has welcomed more than 1,000 new-to-Singapore MICE activities, including tradeshows. It has also built a strong pipeline of returning shows, with an annual average of 38 per cent repeat events over the past four years.

Marina Bay Sands’ leadership in MICE has been recognised through numerous accolades, such as the ‘Exceptional Achievement Award’ given by the Singapore Tourism Board in 2018. The integrated resort was also conferred the 2019 Singapore Quality Award (SQA) for its Hotel, MICE and F&B operations, making it the first hospitality player to be given this top national recognition in over a decade.

The integrated resort launched a state-of-the-art Hybrid Broadcast Studio at Sands Expo in August 2020 to cater to the demand in hybrid events – a first for the MICE industry. The cutting-edge studio offers broadcast-quality live-streaming capabilities and hologram functionalities in an immersive environment for both live and virtual audiences.

Image by: Marina Bay Sands


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