Bhutan, Natural and Fine Products from the Himalayas

Speciality & Fine Food Asia (SFFA) 2022 with its co-located events namely Restaurant, Pub & Bar (RPB) Asia, Speciality Coffee & Tea Asia (SCTA) and Meat & Poultry Asia (MPA), will organise a webinar this December, hosted by the International Trade Centre, in collaboration with the Royal Government of Bhutan and funded by the European Union.

Small country nestled deep in the Himalayas between India and China, Bhutan is characterised by steep mountains and deep valleys, which led to scattered population settlement patterns. The country is known for its unique philosophy – Gross National Happiness (GNH) – which guides its development strategy.

The 1-hour webinar will address:

  • Why Bhutan is an unique origin of natural and fine products
  • Organic programme and practices in Bhutan: the objective to be 100% organic with pragmatic approach and practices
  • Social enterprises and their products exported in the region: social and environmental values for high quality products
  • Sharing experience of importing from Bhutan in Japan: opportunities, challenges and success story about Matsutake, honey and chilies
  • Sharing experience on Singapore market opportunities- fine and organic segments

This session is supported by EU fund – Bhutan Trade Support Project and implemented by International trade Centre. It aims to diversify exports by improving the national trade and investment regulatory framework, and increase exports of horticulture products and textile handicrafts. 


Hear from key practitioners in the field sharing their experiences::


Mr. Udyog Subedi
Bhutan Agriculture Expert,
International Trade Centre Technical Consultant



Mr. Nima Wangdi Gyeltshen
Project Manager,
One Gewog One Product Project


Mr. Hiroya Ueyama
Manager & Founder,
FUIJapan Co., Ltd
Bhutan product importer – Japan


Ms. Kesang Tshomo
Programme Manager,
National Organic Flagship Programme,
Ministry of Agriculture and Forests


Mr. Darren Ho
Food-to-table Specialist


Mr. Ugyen Ugyen
Chief Executive Officer,
Bio Bhutan Pvt. Ltd


Dec 16 2021


11:00 am - 12:00 pm

More Info






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